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Promotional materials for slimming products and services tend to use certain tricks to convince consumers.

The first step to discerning fact from myth is to be aware of such weight loss tips and tricks. Here are the common ones:

Cure-All

If a product claims to have multiple benefits, such as being the best way to lose weight, improve your skin and increase your energy level while also reducing your blood pressure if you have high blood pressure (and raising your blood pressure if you have “low blood pressure”), it is probably a fake. If there were such a product, the manufacturers would not need to advertise it in the first place. If it sounds too good to be true, then it probably isn’t true!

Multi-Action

Similar to the above, there are products that claim to work via many modes of action. An example would be a dietary supplement that is able to block fat, starch, cholesterol and toxins all at the same time while increasing your metabolic rate. If the product had such a wide-ranging effect and such indiscriminate modes of action, it would likely block essential nutrients as well.

Opposing Actions

Claims of opposing actions, such as removing fat while firming up the skin, have to be viewed with suspicion.

Anything that is effective in removing fat under the skin will surely cause the skin to sag.

Anecdotal Evidence

Pay no attention to claims like “I know of someone who lost 2 kg after taking XX herbal product for just a week…”. Such isolated cases are merely anecdotal evidence, which the scientific community gives very little weight, if any.

The reason is simple, though it may not be immediately obvious to some. Let’s say, for instance, we administer a product that we know has absolutely no weight-loss effect, such as a charcoal tablet, to 10 people for a week and weigh them at the beginning and end of the week. Because the placebo is known to be ineffective and because our weight naturally varies from day to day, you would expect five of the subjects to weigh slightly more than their initial weight and the other five to weigh less so that the average weight change is zero.

If I were to tell you that I know of five people who took my product and lost weight after just a week, without telling you what happened to the other five, am I giving you an accurate picture? Likewise, a slimming centre could boast of a client who lost weight, but would it reveal how many clients either did not lose weight or gained weight for every client that did lose weight?

Turning off the TV, making someone laugh and singing in the bath are all tips that you wouldn’t expect to find in a book about how to lose weight fast, but they can all help you lose weight! This quick weight loss site will show you how to eat what you want, when you want and still shed around 21b (1kg) a week.

Sounds impossible, doesn’t it? In fact, our scientific research has uncovered the what we believe is the best way to lose weight – it’s secret of healthy permanent weight loss and it really is simple and hassle-free. You hold in your hands a book that is the culmination of many years of scientific research. It explains the secrets of healthy weight loss. But more importantly, our research has unearthed a program that ensures the weight stays off for good.

The secret of the No Diet Diet lies in breaking the old habits that keep you fat. Our scientific research has discovered that overweight people have certain habits in common – and surprising as it seems, it’s not overeating. If you break these habits you will lose weight.

In fact, we’ve found that it’s almost impossible not to lose weight. What we’ve discovered is so powerful – and so profound – that it goes way beyond a mere ‘diet’. Diets encourage a ‘two months on ten months off attitude to weight loss that leads only to poor health, disillusionment and depression. The No Diet Diet leads to permanent, healthy changes in your life and, more importantly, permanent weight loss.

The No Diet Diet is different to any weight-loss program you’ve ever come across before. If you follow our program you will lose weight until your body’s ideal healthy figure emerges.

Then you’ll stay that way for as long as you wish. There are no pills, potions or gimmicks. But more importantly, there’s no food diet to follow. We’re saying forget dieting. Start enjoying life and begin losing weight.

The No Diet Diet will help you:

Lose around 2 Ib (1 kg) per week.
Lose weight simply, without calorie or carb counting.
Become healthier, happier and more attractive.

Ensure that the weight loss is permanent.